Tasracing has separated Tasracing.com.au into two websites, offering a consumer website (Tasracing.com.au) and a corporate website (Tasracingcorporate.com.au).
This move is in line with Tasracing’s strategy of evolving Tasracing.com.au to become a website aimed purely at wagering customers.
Tasracing has undertaken significant effort to grow awareness in the national market of Tasracing.com.au and the digital form products presented via the site’s Punters’ Dashboard.
This effort has resulted in average growth in uptake across Tasracing’s digital products by approximately 80% year on year, and contributed to another strong year of Race Field Fee revenue growth in FY15.
All information concerning racing industry participants across all three codes, will be published exclusively on Tasracingcorporate.com.au.
The creation of Tasracingcorporate.com.au will also allow Tasracing to improve communication with participants, stakeholders and the general public.
Recognising that many racing participants are also wagering customers, Tasracing has sought to make cross navigation between the two sites as easy as possible.
All participant and stakeholder information will be published on both websites for one week, to allow users to become accustomed to the change.